In Chinese the word “Crisis” is composed of two characters

With all the bad news we’re bombarded with, and all the extraordinary struggles small business owners like us are facing right now, it often seems like we’re stuck in a storm that never ends; like we’re in a stormy night with no dawn to look forward to.

But despite the challenges and the frustration and the setbacks, there are still customers out there; there is still hope.

No doubt; we’re living through extraordinarily times.  The recession has gone on far longer than most initially imagined, and has produced a crisis the likes of which few of us have ever experienced before.

But always remember this: in Chinese, the word “crisis” is composed of two characters; one represents danger, the other opportunity.

Focus on the opportunity!  NEVER stop innovating and trying new things.  Search for new revenue streams, branch out and attempt new approaches, look for an alternative client base, make new partnerships, try new markets, go global in search of business, expand your promotional efforts; anything and everything.

Improvise; Adapt; Overcome!