One thing I notice again and again as I review websites for wineries,
breweries and independent restaurants/cafes, is they lack an “our
story” section. Every independently owned biz has a story to tell! There
are tons of wineries, restaurants, etc; I want to know about YOU and
what inspired you to start up.
Quick Side Bar: As far as length goes, I’m talking about roughly 3-6
paragraphs. It’s alright to run a bit more, just make sure it doesn’t go
on for pages and pages!
The “our story” section is a great way to add personality to your
website and draw me in on a personal level. Yes I want to hear about
your products and see photos, but I also want to know about YOU. The
person (or persons) responsible for bringing the
wineries/brewery/restaurant/cafe/etc. to life.
Why do you love wine? What drew you to become a brewmaster? Was your
family in the restaurant business? Describe your background, and equally
important, describe the spirit of the facility today. “At ABC Cafe we
are passionate about producing the finest coffee and love the smile that
crosses a customer’s face as they take that first sip.” Have you
created an environment that is fun? Serious? Refined? Casual? Describe
it to me and tell me briefly why you chose that approach.
As an example, take a look at Oak Knoll Winery’s “our story” page:
http://www.oakknollwinery.com/our_story.asp
Providing a compact version of why you love what you do and chose to
start up helps me better connect with your particular facility, and
makes me want to learn more about it.
Independent businesses are deeply personal, and the personality of the owners helps make them unique!
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